The first Yummy Market location opened up in Toronto at the Finch and Bathurst St. intersection in 2002. The store then up-sized and relocated to Finch and Dufferin St. in 2005. In 2013 a second Yummy Market location opened in Vaughan at the Major Mackenzie and Dufferin St. intersection.
The new Yummy Market location differs significantly from the older, first location. Firstly, compared to the old location, the new location has much less of a Russian influence. More employees speak English and there are also more Canadian shoppers in the grocery store. There is also a wider variety of products, more brands, and other European cultures more equally represented in the new store.
The new store is also much bigger than the first, and is comparable to a main chain grocery store, such as Loblaws or Sobey’s. This store is friendlier for Canadian shoppers because of the larger presence of English-speaking staff and a larger selection of non-Russian products.
The new store is a great asset to the Yummy Market chain, as it has brought in a lot more Canadian customers. The new location is making Yummy Market a household grocery store name and has benefited the chain immensely. I suspect that many more Yummy Market locations will be opening up in the future.
European supermarket experience in Toronto 